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Irfan Memon, Director, Olivia, shares some USPs and plans for the brand with Salon India.

Olivia Healthcare started..

Irfan Memon, Director, Olivia, shares some USPs and plans for the brand with Salon India.

When and how did brand Olivia come into being?

Olivia Healthcare started its operations in 1987. Ever since its inception, Olivia is known as a superior brand that offers value-for-money products. Our first product was the Olivia airness Bleach Cream. Delivering quality products backed by extensive research and domain expertise, the brand witnessed tremendous growth and forayed into other product categories such as, skin care, hair care, and cosmetics. The choicest materials and goodness of herbs soon made Olivia products a must-have. In 2012, the brand marked 25 years and was transformed into a household name in beauty and cosmetics.

What was the inspiration behind creating it?

Olivia gets its name and inspiration from the ever so fascinating fruit, the olive. For centuries, women have fancied it for the nourishing and beautifying properties. With an aim to carry these exceptional qualities forward, Olivia has laid emphasis on herbal and natural ingredients in all its products. 

What is the product portfolio?

In skin care, we have Face Wash in three variants; Facial Kits namely, Pearl Whitening, Apple Strawberry, Anti-Tan, Papaya Di-Pigmentation, Diamond Skin Polishing and Gold Anti-Ageing; Bleaches, namely, the Herb Bleach is signature product, Fruit , Gold, Oxygen, Fairness and Shiner; Hair Removers, namely, Herbal, Strawberry and Sandal; Massage Creams; Scrubs and Face packs; Moisturisers, namely, Honey Almond, Strawberry; and Cleansing Milk. In hair care, we have Herbal Shampoos; Conditioners with Aloe Vera. In cosmetics, we have Liquid Foundation; Waterproof make-up – the concealer stick; Waterproof Pancake; Compact powder; and Kajal.

How many SKUs are there?

We have more than 100 SKUs.

What is the USP of the brand?

Our USP is our Research and Development, which we consider to be our backbone as the skin care and hair care industry demands stringent quality control measures and up-to-the-mark research processes. Our in-house Analytical and Microbiological Lab, is well equipped to handle testing and analysis of input as well as output products. All the products are safe for consumers.

What are the marketing strategies?

To increase consumer awareness, we do promotions, and give product education to through seminars to the salon segment. 

How does the brand stay ahead of competition?

The products at Olivia are value-for-money. Unlike other brands, we deliver quality products for mass consumption at affordable prices through our strong distribution network.

What are some of the challenges faced in marketing and distribution?

The only challenge is to tap the vast potential for beauty products in our country and abroad.

Olivia products are available in the entire Indian Subcontinent across all states and a few overseas markets such as, UAE, Malaysia, Fiji, Mauritius, Port of Spain, and more. Our marketing and distribution team comprises of 350 professionals. We also have over 2,000 distributors all over India, who make certain that the brand is available at cosmetic, medical and general stores, as well as beauty salons.




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