About Us
Olivia Beauty is one of the oldest Indian beauty brands started as a family-run business by Razak Memon, who was soon joined by his sons Irfan Memon and Asif Memon, our current Directors. Olivia Beauty started in 1987 with just one product, the Olivia Creme Bleach, India’s first herbal-based bleach, which revolutionized skincare safety standards and paved the way for our 38-year-long success. Today, as a market leader in both skincare and beauty, Olivia Beauty boasts a large collection of over 170 products spread across 40 categories. We are a top-selling beauty brand across 28 Indian states and over 7 countries. With our two FDA-compliant manufacturing facilities and in-house ISO-certified Microbiological lab, we are proudly carrying the Made in India mantle for nearly four decades now.
Company Values and Mission
Consumer-focused care: We serve conscious consumers who care about the safety of their products as well as the values of the brand they are purchasing from. We are constantly studying consumer demands, challenges, and the changing market trends. This helps us ensure we are meeting your needs to the fullest.
Derived from nature, enhanced by science: Our brand logo isn’t merely a design. The five petals of the logo represent the 5 natural elements (earth, water, fire, air, ether) from which we derive our product ingredients. The exotic olive fruit, which gives us our brand’s name, is also our brand’s spirit guide. Like the fruit, our products symbolize purity and richness. We also keep up with the changing tides of the skincare world with one eye on scientific advancements in the industry, which we seamlessly incorporate into our products.
Efficacy and Safety of ingredients: Whether it's our skin, hair, or makeup products, our entire range is crafted after doing extensive research. We care about how our products impact your skin, even at a micro level. Hence, we keep on making improvements in our products to ensure we give your skin and hair the best. Our stringent quality control ensures our products are effective and safe. We understand the frustration of spending on a product that does nothing for your skin or hair.
Inclusive + individual beauty: From skin texture to complexion, the beauty industry is filled with unrealistic beauty standards. It can easily make you feel left behind and inadequate. We are here to break those impractical conditions. We do so with our inclusive products that provide nourishment and care for all. Olivia Beauty doesn’t believe that high-quality skincare and makeup tailored for individual skin and hair types should cost a fortune. Our inclusive products address your specific skin concerns.
Budget-friendly products for all: Expensive skincare and haircare can easily burn a hole in your pocket. But expensive doesn’t always mean quality. Our products give you the desired result in a pocket-friendly manner.
Comprehensive skincare for all: Our undying commitment to natural ingredients isn’t just a tagline. We were the first brand to launch herbal bleach in India. From oily to dry and sensitive skin, our skincare range is filled with products tailored for varied skin types and concerns. Our haircare products address core hair problems like dryness, frizz, dandruff, color-guarding, and more.
Company Vision for the future
Stay relevant and evolve with the times: As we look to the future, our motto is crystal clear: “More natural ingredients, better formulations.” The beauty and skincare industry is evolving at lightning speed. It's more science-driven now than ever, and we aim to not just keep up with it but become an industry leader. All while staying true to our commitment to natural ingredients in our products’ formulation. With our finger on the pulse of the skincare business, we don’t just follow trends; we create them.
Be a top-of-mind beauty brand for all generations: While most current beauty trends and companies are targeted towards young consumers, we serve all generations. From our skincare serums, strengthening hair shampoos, to makeup palettes, our products are safe and effective to use, whether you are 18 or 50. From aging skin, acne, pigmentation, to hair loss, our products address all age-related skin and hair concerns. We aim to be a household beauty tradition by earning multi-generational trust.
Holistic and Comprehensive Beauty Products: Building a skincare, haircare, or makeup routine from scratch can be expensive, thanks to the variety of products you may need. As a result, we also provide combos such as our newly launched bath and body range to provide you with health and wellness in a cost-effective way.
Have top-selling products in all categories: Our herbal bleach is our best-selling product. But in the next 5 years, we aim to have top-selling products in every category, from skincare, haircare, to makeup.
Olivia Beauty’s Milestones and Accomplishments
Manufacturing feat: Sprawled across 40,000 sq ft, our two FDA-compliant manufacturing facilities in Dehradun run 8 hours per day with a production capacity of 40,000 sq ft.
Huge distribution and sales network: We have 1100+ distributors across India and over 330 field staff members who bring our skinfully crafted products to you.
Salon expansion and distribution: Olivia Beauty is now present in 150 salon chain brands in India. Our key partners include Naturals, Urban Company, and Cut & Style.
Recognition in Media, Award, and More
We were recently touted as a brand that upholds the “make in India” spirit by Professional Beauty. We have 1500 distributors across India, along with international presence in the UAE, Malaysia, Fiji, Mauritius, Port of Spain, Oman, and more.
We also received the Best Brand 2024 honor from ET Edge.
