Olivia Beauty Has Been Named a Grazia India Most Loved Brand for 2026 — Here Is the Story Behind It

Grazia India named Olivia Beauty one of its Most Loved Brands — recognising the Tomato De-Tan Range and the brand's philosophy of combining traditional Indian ingredient wisdom with modern science. For a brand built on 38 years of consistent, natural skincare for Indian families, it is a recognition that feels genuinely aligned with what Olivia has always stood for.

This is the story of how that happened — and what 38 years of quiet, consistent skincare-building actually looks like.

What Grazia Recognised — and Why It Matters

The Grazia Most Loved Brands feature is editorial recognition, not advertising. A team evaluating Indian beauty brands in 2026 looked at what Olivia was doing with the Tomato De-Tan Range and saw something worth highlighting — a brand taking an ingredient that Indian households have used for generations and turning it into a modern, structured skincare routine.

Grazia's feature described Olivia as a brand that has been practising I-Beauty — Indian Beauty — long before the term existed. That is the recognition: not just of a product, but of a way of building skincare that has been consistent for nearly four decades.

Read the Grazia India Most Loved Brands 2026 feature

The Product That Earned It: The Olivia Tomato De-Tan Range

The Tomato De-Tan Range sits at the centre of the Grazia recognition — and it is a clear example of how Olivia approaches product development.

Tomato has been used in Indian homes for generations to fight sun tan, reduce dullness, and refresh skin after outdoor exposure. The compounds that make it effective — lycopene, natural AHAs, Vitamin C — address tan through three separate mechanisms simultaneously. Olivia's work was to take that familiar kitchen ingredient and make it consistent, reliable, and suited to a daily routine that Indian skin and Indian climate actually require.

Shop the Tomato De-Tan Range
The range is a three-step system:

• De-Tan Face Wash with Tomato Juice — daily cleansing that works cumulatively over weeks, removing surface tan and environmental buildup without stripping skin's moisture barrier

• De-Tan Clay Mask with Tomato Juice — a deeper treatment 2–3 times a week, drawing out impurities while delivering a concentrated dose of tomato's brightening actives

• De-Tan Face Pack with Tomato Extracts — an intensive weekly gel reset for stubborn tan, designed to undo the week's accumulated UV exposure in one session

No new ingredients. No imported beauty trend. An ingredient Indian families already knew and trusted — made into something you can rely on every morning and evening.

An ingredient Indian families have trusted for generations — now working alongside modern high-performing actives to deliver results that are both familiar and clinically effective.

How to Remove Tan Naturally — The Tomato Ritual for Indian Skin

The Brand Behind the Recognition: 38 Years of the Same Conviction

To understand why Grazia recognised Olivia in 2026, it helps to understand what the brand was doing in 1987.

Razak Memon started Olivia Beauty with a problem he wanted to solve. Every bleach available in India at the time used harsh chemical formulations — effective, but consistently hard on Indian skin. He wanted to know why a bleach could not be both effective and gentle.

The answer was Olivia Creme Bleach — India's first herbal-based bleach. It worked, without the irritation and sensitivity that Indian consumers had accepted as unavoidable. That product established the founding principle that has not changed since: natural ingredients, honest formulation, results that do not ask skin to pay a price.

His sons — Irfan Memon and Asif Memon — joined the business and now lead it as Directors. Three generations of the same family, holding the same standard. The brand today has 170+ products across 40 categories, is available across 28 Indian states and 7 countries, and operates two FDA-compliant manufacturing facilities with an in-house ISO-certified Microbiological lab — all built on the same conviction that started with one herbal bleach.

His sons — Irfan Memon and Asif Memon — joined the business and now lead it as Directors. Three generations of the same family, holding the same standard. The brand today has 170+ products across 40 categories, is available across 28 Indian states and 7 countries, and operates two FDA-compliant manufacturing facilities.

About Olivia Beauty

Why I-Beauty Makes This Recognition Particularly Timely

Grazia's feature appeared at a moment when Indian beauty is having a genuine global conversation. I-Beauty — the recognition of Indian skincare traditions as sophisticated, effective, and culturally rooted — is being talked about seriously for the first time on the global stage that K-Beauty and J-Beauty have occupied for years.

Turmeric. Sandalwood. Rose water. Gram flour. Tomato. These ingredients have shaped Indian skincare for generations — not as trends, but as solutions that worked in Indian heat, Indian humidity, and for Indian skin with its higher natural melanin levels.

Olivia has been formulating around these ingredients since 1987. The Tomato De-Tan Range is not a pivot toward I-Beauty — it is a continuation of what the brand has always done. The Grazia recognition lands at a moment when the rest of the beauty conversation is catching up.

What Grazia's Recognition Means Going Forward

Olivia's direction has not changed and will not change because of a recognition. More natural ingredients. Better formulations. Skincare that works for an 18-year-old managing summer tan and a 50-year-old managing dryness — made accessible to both.

The Grazia feature is a moment of external confirmation for something the brand's customers have known across decades. Families across 28 states who have kept Olivia in their bathrooms — through changing trends, new competitors, and shifting market conditions — were the first ones to arrive at the same conclusion Grazia's editorial team arrived at in 2026.

We are glad the recognition happened. We are more glad that the reasons for it were there long before anyone was looking.

Explore the Full Olivia Skincare Range

Frequently Asked Questions

What is the Grazia India Most Loved Brands recognition?
Grazia India's Most Loved Brands is an editorial feature that recognises Indian beauty brands for their products, philosophy, and impact. The April–May 2026 issue featured Olivia Beauty, specifically highlighting the Tomato De-Tan Range and the brand's approach to combining traditional Indian ingredients with modern science.

Which Olivia product did Grazia feature?
 Grazia featured the Olivia Tomato De-Tan Range — a three-step system including a face wash, clay mask, and gel face pack, all formulated with tomato extracts for Indian skin dealing with sun tan and dullness.

Why was Olivia Beauty recognised by Grazia in 2026?
The recognition reflected Olivia's philosophy of I-Beauty — taking traditional Indian ingredients that have been used in households for generations and building modern, effective skincare routines around them. The Tomato De-Tan Range was cited as a clear example of this approach.

When was Olivia Beauty founded?
Olivia Beauty was founded in 1987 by Razak Memon. It remains a family-run business, led today by his sons Irfan Memon and Asif Memon as Directors.

What was Olivia's first product?
Olivia's first product was the Olivia Creme Bleach — India's first herbal-based bleach. It addressed a real gap in the market by offering an effective bleach without the skin sensitivity caused by chemical formulations of the time.

Is Olivia Beauty made in India?
Yes. Olivia Beauty is Made in India, with two FDA-compliant manufacturing facilities in Dehradun and an in-house ISO-certified Microbiological lab. The brand has maintained this since 1987.

Where can I buy the Olivia Tomato De-Tan Range?
The Tomato De-Tan Range is available on the Olivia Beauty website and across Nykaa, Amazon, Flipkart, Myntra, Meesho, and Tata 1mg.

The Bottom Line

Grazia India named Olivia a Most Loved Brand for 2026 because of what the Tomato De-Tan Range represents — an Indian brand taking traditional ingredient wisdom seriously, formulating it with modern rigour, and making it genuinely accessible to Indian consumers.

That is what Olivia has been doing since 1987. The recognition is new. The work behind it is not.

Olivia Beauty is a trusted Indian skincare brand founded in 1987. Our products are FDA-compliant, ISO-certified, and formulated for Indian skin types and climate conditions.