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All Types of Skin

Olivia Ubtan Glow Face Wash for Tan Removal

₹ 99
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Net Qty. 60ml

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  • Deep Cleansing & Detan
  • Brighter Radiant Skin
  • Turmeric Saffron Sandalwood Infusion
  • Gentle Impurity Removal
  • Instant Cooling Freshness
  • Moisture Balance Care

  • Dispatch in 24 hrs
  • Delivery within 2-3 days
Guaranteed Safe Checkout

Cruelty Free

No Harmful Chemicals

Clean Ingredients

Paraben Free

Net Qty. 60ml

Description

Olivia Ubtan Glow Face Wash is the modern interpretation of one of India's oldest and most trusted skincare rituals. Ubtan — a paste of turmeric, sandalwood, chickpea flour, and herbs — has been applied to the skin as part of Indian weddings, festivals, and daily grooming for thousands of years. It is mentioned in ancient Ayurvedic texts (Charaka Samhita, Sushruta Samhita) as the gold standard for skin brightening, exfoliation, and natural glow preparation.
 
 The traditional problem with ubtan was its format: making a fresh paste every day, applying it correctly, and cleaning up the mess was impractical for modern life. This face wash solves that entirely — delivering the complete biological benefits of traditional ubtan in a convenient, daily-use rinse-off format.
 
 The formula is anchored by turmeric (curcumin) — perhaps the most comprehensively studied botanical in Indian traditional medicine. Curcumin inhibits tyrosinase at multiple biochemical steps, reducing both tan and general melanin overproduction. Sandalwood (alpha-santalol) provides UV-protective and anti-melanogenic properties rooted in centuries of traditional knowledge and now confirmed by modern studies. Chickpea flour (besan) provides the gentle mechanical exfoliation component of traditional ubtan — without graininess, as it is processed to a fine emulsified form.
 
 The result is a face wash that does what generations of Indian women have always trusted ubtan to do: remove tan, exfoliate gently, brighten, and leave the skin with that distinctive warm, luminous Indian glow. Suitable for all skin types and all Indian skin tones — from the fairest to the deepest.

Benefits
  • Turmeric (curcumin) inhibits tyrosinase at multiple steps — directly reducing tan and melanin overproduction
  • Sandalwood (alpha-santalol) provides UV protection and natural skin brightening rooted in Ayurvedic tradition
  • Chickpea flour (besan) delivers gentle mechanical exfoliation — sloughing off dead, tanned skin cells without abrasion
  • Niacinamide blocks melanin transfer, complementing the tan-reduction action of curcumin
  • Delivers the authentic warm, luminous glow associated with traditional Indian ubtan rituals
  • Convenient daily-use format — all the benefits of traditional ubtan without the preparation and mess
  • Suitable for pre-wedding, festive, and everyday glow maintenance
  • Safe for all skin types and the full spectrum of Indian skin tones
Direction to use
  • Step 1 — Wet face and neck with lukewarm water.
  • Step 2 — Apply a small amount to face and neck.
  • Step 3 — Massage gently in circular motions for 60 seconds. The chickpea flour provides mild exfoliation — there is no need to add extra pressure.
  • Step 4 — For enhanced ubtan effect (especially before a special occasion): Allow the product to sit on the skin for 1–2 minutes before rinsing. This extended contact time increases the exfoliation and brightening action.
  • Step 5 — Rinse with cool water. Cool water closes the newly cleared pores.
  • Step 6 — Pat dry. Follow with the Olivia Honey Almond Moisturiser or your preferred moisturiser.

For bridal or pre-event preparation: Use twice daily, every day, for 4–6 weeks before the event for visible, lasting brightening results.

Maintenance use: Twice daily for ongoing glow and tan management throughout the year.

Ingredients

Full Ingredient List:
Aqua, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Curcuma Longa (Turmeric/Haldi) Root Extract, Santalum Album (Sandalwood) Extract, Cicer Arietinum (Chickpea/Besan) Flour, Glycerin, Allantoin, Niacinamide, Panthenol, Citric Acid, Sodium Benzoate.

Key Ingredient Breakdown:

  • Curcuma Longa (Turmeric/Haldi) Root Extract (Curcumin): The most extensively studied botanical in Indian traditional medicine — and increasingly in global cosmetic dermatology. Curcumin's anti-melanogenic mechanism is multifaceted:
    - Inhibits tyrosinase directly (the primary enzyme in melanin production).
    - Reduces the transcription of the Microphthalmia-associated transcription factor (MITF), which regulates melanocyte differentiation and melanin synthesis.
    - Reduces UV-induced oxidative stress that activates melanin production pathways.
    - Provides anti-inflammatory action that prevents the secondary pigmentation that follows skin inflammation (post-inflammatory hyperpigmentation, PIH).
    Note: The turmeric extract in this formula is processed to prevent the yellow staining associated with raw turmeric while retaining its full curcumin activity.
  • Santalum Album (Sandalwood) Extract: Alpha-santalol — the primary bioactive of sandalwood — has been shown in studies to:
    - Inhibit melanin synthesis in melanocytes.
    - Provide UVB-protective activity by absorbing UV radiation.
    - Reduce skin inflammation from UV exposure.
    - Provide the distinctive cooling, calming sensation that makes sandalwood uniquely suited to Indian skin, particularly in summer.
  • Cicer Arietinum (Chickpea/Besan) Flour: The exfoliating backbone of traditional ubtan. At cosmetic formulation concentrations, besan is emulsified to provide gentle mechanical exfoliation without the graininess of raw flour. Its mild exfoliation removes dead, tanned cells from the stratum corneum without disrupting the viable skin layers underneath.
  • Niacinamide: Blocks melanosome transfer — providing de-tan action from a second biological pathway, complementing curcumin's production inhibition.
Information

Product Details:

Skin Type: All Skin Types and All Indian Skin Tones

Primary Concerns: Sun Tan, Dullness, Uneven Tone, Pre-Bridal / Pre-Event Glow, Daily Brightening

Usage: Twice daily

Net Weight: 100ml

Certifications & Standards:
• Made in India
• FDA Approved Manufacturing
• Cruelty-Free — No animal testing
• Inspired by Ayurvedic Tradition
• No Bleaching Agents
• No Hydroquinone
• Paraben-Free
• SLS/SLES-Free

Storage: Store in a cool, dry place away from direct sunlight.

Shelf Life: 24 months from date of manufacture.

For external use only.

Additional Information
  • Natural Ingredients
  • Safe on skin
  • No harmful chemicals
  • Gentle on skin

100% genuine

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Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal
Olivia Ubtan Glow Face Wash for Tan Removal

Frequently Asked Questions

Q1. Will the turmeric in this face wash stain my face or hands yellow? +
No. The turmeric used in this formula is a processed extract, not raw turmeric powder or turmeric oil. The extraction and formulation process specifically removes the curcumin pigment compounds that cause staining while retaining the anti-melanogenic and anti-inflammatory curcumin actives. It rinses off completely without leaving any yellow tint. This is one of the key advantages of the modern ubtan face wash format over traditional raw ubtan paste.
Q2. How is this ubtan face wash different from the Olivia Tomato De Tan Face Wash? +
Both address tan and pigmentation, but through different mechanisms and with different skin profiles: • Ubtan Glow Face Wash: Turmeric + sandalwood + besan — multi-mechanism approach (inhibits production, provides UV protection, mechanical exfoliation). Has the added benefit of the traditional Indian glow and is particularly suited for festive, bridal, or cultural skin preparation. Suitable for all skin types. • Tomato De Tan Face Wash: Lycopene + niacinamide — antioxidant-driven approach focused on neutralising UV-induced oxidative damage. Better suited for recent and active sun exposure and fresh tan management. They can be used alternately (e.g., Tomato in the morning, Ubtan in the evening) for comprehensive de-tan coverage.
Q3. Is this suitable as a pre-bridal face wash? +
Yes — and it was designed with exactly this use case in mind. The combination of turmeric, sandalwood, and besan is the original Indian bridal skin preparation formula. For best pre-bridal results, begin using twice daily 6–8 weeks before the wedding and pair with the Olivia Gold Sandal Face Wash (alternate use) and the Olivia 12% Vitamin C Serum for a complete glow routine.
Q4. Can men use this face wash? +
Yes, absolutely. Ubtan in traditional Indian culture was used by all genders. The formula is equally effective for male skin — removing tan from outdoor work, sports, or commuting and maintaining an even, healthy skin tone.
Q5. How does this compare to using raw homemade ubtan? +
Traditional homemade ubtan uses fresh ingredients (fresh turmeric, raw besan, milk, rosewater) and is highly variable in consistency, active concentration, and efficacy. This formula provides: • Standardised, consistent curcumin concentration in every use • A pH-balanced, non-irritating delivery system • Modern stability (no spoilage) • Convenience of daily use without preparation The result is more consistent and measurable than homemade ubtan, while remaining completely true to the traditional ingredient philosophy.
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Yogita Netke
★★★★★

So, my name is Yogita, and I have been using Olivia products for seven-eight months now. I initially thought they only offered beauty products, but they offer a wide range of beauty and skincare products. So let me take you on my journey with Olivia. It all started with their body wash, which takes you to a whole new level when you use it. It gives you a soft texture and feels like you just had a bath. I do it at least once a day and the aromatic bathing experience takes me to a different level of freshness.

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Kesar Doolani
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This Kajal is a great purchase! It glides on smoothly, lasts for a long time, and is very easy to apply. I can wear it for hours without any smudging. And im a big fan of turquoise color. Highly recommended!

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Shreya Agarwal
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Lipsticks are a must have in every girls vanity. I'm super fond of applying lipsticks and my current favourites are Olivia Beauty's newly launched Liquid Love Lipsticks. They come in so many shades, have smooth application and are highly pigmented. The best thing is that they don't dry out your lips and last very long. Hence i highly recommend these lipsticks. Perfect for all skin types and all occasions

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Payel Poddar
★★★★★

I bought this after watching your Instagram post @oliviabeauty_india The foam that pumps out of the bottle generously covered my face. The bristles were soft on my skin, gently exfoliating and giving a good massage. I choose grapefruit+ vitamin C variant. It had a sweet fragrant. I felt refreshed and relaxed after using it. I would highly recommend everyone to try it