{"product_id":"olivia-ubtan-glow-face-wash-for-tan-removal","title":"Olivia Ubtan Glow Face Wash for Tan Removal","description":"\u003cp\u003eOlivia Ubtan Glow Face Wash is the modern interpretation of one of India's oldest and most trusted skincare rituals. Ubtan — a paste of turmeric, sandalwood, chickpea flour, and herbs — has been applied to the skin as part of Indian weddings, festivals, and daily grooming for thousands of years. It is mentioned in ancient Ayurvedic texts (Charaka Samhita, Sushruta Samhita) as the gold standard for skin brightening, exfoliation, and natural glow preparation.\u003cbr\u003e \u003cbr\u003e The traditional problem with ubtan was its format: making a fresh paste every day, applying it correctly, and cleaning up the mess was impractical for modern life. This face wash solves that entirely — delivering the complete biological benefits of traditional ubtan in a convenient, daily-use rinse-off format.\u003cbr\u003e \u003cbr\u003e The formula is anchored by turmeric (curcumin) — perhaps the most comprehensively studied botanical in Indian traditional medicine. Curcumin inhibits tyrosinase at multiple biochemical steps, reducing both tan and general melanin overproduction. Sandalwood (alpha-santalol) provides UV-protective and anti-melanogenic properties rooted in centuries of traditional knowledge and now confirmed by modern studies. Chickpea flour (besan) provides the gentle mechanical exfoliation component of traditional ubtan — without graininess, as it is processed to a fine emulsified form.\u003cbr\u003e \u003cbr\u003e The result is a face wash that does what generations of Indian women have always trusted ubtan to do: remove tan, exfoliate gently, brighten, and leave the skin with that distinctive warm, luminous Indian glow. Suitable for all skin types and all Indian skin tones — from the fairest to the deepest.\u003c\/p\u003e","brand":"Olivia Beauty","offers":[{"title":"Default Title","offer_id":47608475746549,"sku":"OLV-FWSH-UBTN-TNRL","price":99.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/9236\/9397\/files\/UbtanCards-01_699f87b7-e54c-4f02-90e9-8872fb0d4ed3.jpg?v=1777523697","url":"https:\/\/www.oliviabeauty.in\/products\/olivia-ubtan-glow-face-wash-for-tan-removal","provider":"Olivia Beauty","version":"1.0","type":"link"}